Immersiva continues its partnership with Barcolana

Trieste, October 13, 2025 – Barcolana 57 once again fills the Gulf of Trieste and, as every year, pairs the race on the water with a digital experience designed to support the audience before, during, and after the event.

During the race days, hundreds of thousands of people follow the world's largest regatta online. They rely on a digital ecosystem built to stay reliable and accessible, even during moments of peak traffic. In this context, Immersiva supports Barcolana as the technology platform behind the event’s digital experience, with:

• an official website, where users can find updates, information, and stories from the event;
• a mobile app designed to accompany the audience throughout the race days;
• a dedicated e-commerce area for for official products and merchandise;
• and a promotional engine used to manage targeted marketing initiatives.

By managing content, data, and assets in a single environment, the organizing team can handle the complexity of an international event more easily, while offering strong performance and a smooth user experience.

For Immersiva, being alongside Barcolana once again is a source of pride. It is a long-standing collaboration that supports an event which continues to grow, evolve, and attract a wider audience every year, confirming its place among the world’s most followed sporting and cultural events.

About Immersiva

Immersiva is the world’s first Immersive Experience Platform, designed to manage digital experiences across online, onsite and XR touchpoints from a single environment. Learn more at immersiva.com

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