Journey Analytics

Guide every step of your customer journey

Uncover hidden opportunities with analytics that connect every dot.
Immersiva delivers a complete, 360° view of your customer journey, consolidating data from all touchpoints and interactions to provide the insights needed for strategic decisions and to reach your goals faster.
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Customer journey

Harness the power of performance insights

Organize and visualize your customer journey

Stay ahead of the curve with real-time analytics that adapt as quickly as your customers do.
Immersiva highlights key performance indicators and emerging trends, helping you anticipate customer needs, boost engagement, and drive measurable growth.
Customer journey: from initial engagement to purchase and customer loyalty

Track success across all channels

Data collection and monitoring of online interactions
MEASURE ON-LINE PERFORMANCE

On-line analytics

See your websites and mobile apps through your visitors’ eyes.

From traffic sources to engagement patterns and drop-off moments, uncover the insights that matter to strengthen your online presence and drive better results.

Data collection and monitoring of on-site interactions
MEASURE ON-SITE PERFORMANCE

On-site analytics

Enhance your understanding of physical spaces through real-time performance analytics.
Map movement patterns, spotlight engagement hotspots, and remove friction points to create seamlessly flowing experiences.
Data collection and interaction measurement during XR experiences in augmented and virtual reality
MEASURE XR PERFORMANCE

XR analytics

Transform XR interactions into actionable insights by tracking every gesture, moment, and session.
Discover how users connect with your virtual experiences to transform raw interaction data into unforgettable journeys.

Measure your marketing and e-commerce impact

Transform data into growth opportunities.
Track conversion rates, measure campaign performance, and understand customer behavior to optimize every step of the shopping journey - from discovery to loyal customer.
Data collection throughout the entire customer journey and interactions, visualized in intuitive dashboards and charts

Navigate your data, the way you want

Organization and visualization of data in detailed charts and reports
ACHIEVE DATA CLARITY

Visualize your path to success

Transform your data into actionable insights with intuitive, customizable dashboards and reports. Keep your entire team aligned and informed by sharing key metrics through built-in export features, ensuring everyone stays on top of what matters most.
data protection and control through permissions and access management
SAFEGUARD DATA PRIVACY AND INTEGRITY

Protect and control your data

Regulate data access, sharing, and export with customizable permissions to safeguard privacy at every step.
Keep your data accessible and actionable while maintaining the highest standards of security and compliance.
Integration with third-party software solutions via APIs and import/export of data
INTEGRATE AND ENRICH YOUR DATA

Integrate your data for deeper insights

Seamlessly integrate your existing analytics tools through robust APIs that enable data flow between your trusted providers.
Combine third-party insights with Immersiva's analytics for a deeper, more actionable view of your customer journey.

See how top brands are using Immersiva