Immersiva sets sail with Barcolana

Milan, October 13, 2024 – Immersiva is proud to announce its continued role as the digital platform powering Barcolana, the world’s largest regatta. For several years, Immersiva has supported this internationally renowned event by managing the entire digital ecosystem and enhancing the experience for participants, visitors, and fans worldwide.
Barcolana, which attracts thousands of sailors and millions of spectators each year, is more than just a race. It’s a cultural event, a celebration of the sea, and a gathering point for the global sailing community. Immersiva plays a crucial role in shaping how people interact with and experience Barcolana across multiple touchpoints.

Immersiva's role in creating a seamless, immersive Barcolana experience

Immersiva ensures that Barcolana’s digital presence reflects the excitement and prestige of the event. We support a comprehensive range of digital services, ensuring that every aspect of the regatta is seamlessly integrated, from online to on-site. Our platform is the backbone of Barcolana’s communication, engagement, and operations.

Key areas of support include:

• Digital Ecosystem Management: Immersiva powers the creation and management of all digital experiences related to Barcolana. From the official website to the mobile app, our platform ensures that every digital touchpoint is intuitive, engaging, and consistent.
• Mobile App Management: The Barcolana mobile app, built on the Immersiva platform, serves as the go-to resource for real-time event updates, race tracking, and exclusive content. It connects fans with the regatta, ensuring they remain engaged and informed no matter where they are.
• On-Site Experiences & Barcolana Village: With Immersiva’s capabilities, Barcolana can seamlessly create and manage outstanding, engaging on-site experiences for its audience. This includes a virtual reality experience that allows visitors to feel like they are aboard a sailing boat, fully immersed in the excitement of the regatta from the shore.
• E-commerce & Merchandise: The official Barcolana online store is seamlessly managed through Immersiva, streamlining everything from product showcasing to order fulfillment. The platform also supports Barcolana's couponing initiatives, integrating discounts and promotions across all sales points, both online and on-site, to ensure a smooth and unified shopping experience for fans and participants.
• Marketing & Promotions: Immersiva enhances Barcolana’s promotional efforts through targeted digital campaigns, ensuring that marketing initiatives are personalized, impactful, and aligned with the broader goals of the event, reaching a global audience across multiple channels.


A shared vision of innovation and engagement

As we continue to support Barcolana, Immersiva remains committed to pushing the boundaries of digital experiences and helping the event grow on the global stage. With Immersiva, Barcolana’s digital footprint has expanded, delivering not only technical solutions but also meaningful, memorable interactions for all who engage with the regatta.

"Our continued work with Barcolana reflects our shared vision of creating exceptional, immersive experiences that resonate with a worldwide audience," said Enrico Degrassi, CEO of Immersiva. "We’re excited to keep driving digital innovation for such an iconic event."

About Immersiva

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