Immersiva for Gorizia 2025 European Capital of Culture

Milan, April 11, 2025 – The European Capital of Culture year has officially taken off, and Gorizia—together with Nova Gorica—is at the center of an extraordinary cross-border cultural renaissance.
As GO! 2025 unfolds with exhibitions, performances, and public initiatives, Immersiva is proud to play an active role in supporting Fondazione Carigo in its mission to connect communities and visitors through immersive technologies and digital storytelling.

As the cultural programming evolves, Immersiva powers a wide network of interactive installations, XR applications, and location-based experiences designed to explore Gorizia’s rich heritage and foster meaningful engagement with the territory.

Turning history into immersive experience

Immersiva brings a new level of interactivity to museum exhibitions and cultural venues. Among the digital experiences already active or in development:

• Virtual characters that embody key historical figures from the region, allowing visitors to interact with lifelike digital personas and discover pivotal moments and biographies through a conversational interface.
• Immersive projection mapping and virtual reality reconstructions that invite users to step inside historically significant episodes, transforming the way history is perceived and remembered.
• Interactive touchpoints and narrative timelines offering layered, multimedia storytelling to reconstruct the evolution of the local territory over centuries.

These experiences combine technology and narrative to foster deeper understanding and emotional connection with the area’s complex cultural identity.

Immersive exploration for landscape promotion

Outside the museum walls, Immersiva also enables a new kind of cultural exploration through a georeferenced XR app developed specifically for GO! 2025. This application offers thematic, interactive walking routes across Gorizia and its surroundings, where visitors can discover hidden stories and landmarks along their path.

As they move through the territory, immersive content is activated contextually, including audio narration, AR and VR elements, and video storytelling, creating a seamless bridge between physical space and digital interpretation. The result is a journey that promotes sustainable, conscious tourism and brings new visibility to local history and heritage sites.

With GO! 2025 well underway, Immersiva is proud to contribute to one of Europe’s most ambitious cultural projects—supporting Fondazione Carigo with a platform that turns digital innovation into real-world impact. As the year continues, we remain committed to enhancing accessibility, deepening cultural engagement, and celebrating the unique identity of this cross-border region through immersive experiences.

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