Leveling up in-store data collection with intelligent, AI-driven insights to empower your strategic decisions.

Milan, January 9, 2025 – Immersiva is set to release an enhanced in-store analytics feature for monitoring and optimizing customer interactions and experiences within physical spaces. This new development provides businesses with the ability to gather comprehensive data on how customers engage with digital installations, displays, and exhibits, enabling more informed decision-making and improved on-site engagement.

In-store analytics: elevating on-site experiences

The new in-store analytics feature is designed to deliver detailed insights into customer behavior, helping businesses understand and refine how individuals interact with their environments. Key capabilities include:

• Interaction metrics - Measure the number of customer interactions with specific installations, displays, or exhibits, to identify which areas are driving engagement and which may require adjustments.

• Customer flow tracking - Gain visibility into customer flows throughout physical locations. This includes insights into how individuals navigate spaces, highlighting high-traffic areas and identifying opportunities to optimize layout and engagement.

• Intelligent in-store audience segmentation - Collect anonymized customer data, such as gender and age range, in full compliance with GDPR regulations. Gain insights into which customer profiles are engaging with specific experiences, empowering your marketing team to personalize future interactions. Craft more impactful strategies that resonate with your audience, while upholding the highest standards of privacy and security.

• Visitor satisfaction insights - Monitor satisfaction levels based on interaction data, dwell times, and feedback. Adjust your strategies to meet customer expectations and enhance their overall experience.



Driving the future of in-store engagement

As physical spaces increasingly integrate digital solutions, the need for real-time data to inform business decisions has never been higher. Immersiva’s enhanced in-store analytics brings a new level of precision to understanding how customers engage within these environments. By tapping into interaction patterns and satisfaction indicators, organizations can better tailor their offerings, optimize layouts, and create more effective, engaging spaces.
This feature is especially valuable for retailers looking to fine-tune product placement and visual merchandising strategies, as well as museums seeking to enhance visitor experiences and guide them through exhibits more effectively. With detailed insights at their disposal, businesses can ensure that every touchpoint within their physical environment is primed for maximum engagement.

A comprehensive solution with Immersiva’s ecosystem

Seamlessly integrated with the broader Immersiva platform, the new analytics capability enhances the platform’s existing suite of tools. By strengthening the platform’s data-driven approach, it enables retailers and museums to create immersive, tailored experiences that deeply resonate with visitors at every stage of their journey.

About Immersiva

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