Immersiva named a Gartner® Sample Vendor for the Second Year in the Hype Cycle™ for K-12 and Higher Education, 2026

Milan, July 24, 2026 – Immersiva has again been named a Sample Vendor by Gartner® in two distinct reports: the Hype Cycle™ for K-12 Education, 2026, and the Hype Cycle™ for Higher Education, 2026. This marks the second consecutive year that Immersiva appears in both publications, a sustained presence as the conversation around immersive learning evolves from early excitement to everyday practice. 
 

After the hype: where the real work begins 

In this year's reports, immersive technology is positioned in the Trough of Disillusionment, the phase Gartner describes between the fading of early hype and the Plateau of Productivity, where a technology settles into steady, everyday use. We don't read this as a setback. To us it's a healthy turning point: the moment when the novelty has worn off and a technology has to prove its long-term value and practical use in real educational environments. This is where the real work starts. 
 

Earning a place in the classroom 

That reading matches the ground we've been working on. We've always believed a tool has to earn its place in the classroom: not just look good in a demo, but fit into how educators teach and produce results you can see. That's the standard we hold to. Being back in both the K-12 and Higher Education reports is a confirmation we're proud of, and it pushes us to keep raising the bar for the schools and institutions we work with. 

Source: Gartner, Hype Cycle for K-12 Education, 2026, Steve Mate, Saher Mahmood, 20 July 2026; Gartner, Hype Cycle for Higher Education, 2026, Marlena Brown, 16 July 2026. 
 

Disclaimer 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 
 

About Immersiva 

Immersiva is the world’s first Immersive Experience Platform, designed to manage digital experiences across online, onsite and XR touchpoints from a single environment. Learn more at immersiva.com 

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