Gartner identifies Hyperimmersive Experiences as the next frontier of customer engagement
Milan, November 14, 2024 –The concept of Hyperimmersive Experiences, as recently discussed by Gartner, is rapidly becoming a cornerstone of customer engagement strategies across industries. Hyperimmersive experiences are transforming how users interact with brands by creating deeply immersive, multi-sensory environments that bridge the gap between the physical and digital worlds.
What are Hyperimmersive Experiences and why do retailers need them?
As Gartner explains, a hyperimmersive retail experience is defined as “providing, involving or characterized by deep absorption or immersion in shopping. This is an activity occurring in real, virtual, or combined environments, including but not limited to the physical store, digital touchpoints, or emerging virtual realms.”
Today, retailers are leveraging hyperimmersive experiences to not only engage customers on multiple sensory levels, but also to shift the store environment from purely transactional to deeply experiential. Based on Gartner's insights, combining augmented reality, smart data capture, loyalty, and mobile-driven interactivity, businesses are enhancing both customer and store associate experiences, creating spaces that are intuitive, convenient, and curated to individual preferences.
This approach not only helps retailers better meet evolving customer needs but also drives profitability and operational efficiency.
Immersiva’s platform: enabling Hyperimmersive Experiences
Immersiva provides organizations with a comprehensive set of tools designed to create hyperimmersive, deeply personalized experiences across every customer touchpoint. By combining immersive environments with seamless interaction and tailored content, Immersiva enables businesses to deliver impactful experiences that resonate at every stage of the customer journey—whether in retail, manufacturing, or other sectors. Here’s how:- Experience creation: Design and manage hyperimmersive experiences across every digital and physical touchpoint thanks to intuitive no-code editors. Whether engaging with customers via mobile, web, in-store, or XR environments, ensure consistent and personalized experiences throughout the customer journey.
- Digital Asset Management: Manage a vast range of assets with ease: from images to videos, 3D models and more, Immersiva enables organizations to efficiently create and deploy content, ensuring experiences are rich and cohesive.
- Digital Commerce: Improve sales and conversion rates with outstanding, personalized shopping experiences. All while streamlining vendor and product information management and checkout processes.
- Marketing and Loyalty: Create tailored promotions and build lasting relationships with your customers with ease. Empower your marketing team to deliver meaningful, personalized initiatives in no time by cutting out dependencies from technical requirements and advanced skills.
- Journey Analytics: Track and measure the performance of each hyperimmersive experience in real-time. With actionable insights, organizations can optimize their experiences and make strategic decisions that enhance customer engagement.
- Customer Data Platform integrations: Immersiva integrates with third-party solutions to collect, manage, and analyze customer data. This holistic approach enables organizations to refine experiences based on real-time insights, improving customer satisfaction and business outcomes.
About Immersiva
Immersiva is the world first “Immersive Experience Platform”.
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