Driving growth and efficiency across eight brands and 400+ restaurants for Cigierre

Managing complexity across eight brands and more than 400 restaurants

Cigierre, a leading multi-brand restaurant group with over 400 locations, faced a complex challenge: managing a digital ecosystem across eight distinct brands.
Each brand had its own identity, audience, and specific needs, but the existing digital infrastructure was fragmented. Multiple disconnected platforms caused inefficiencies, slowed operations, and hindered customer engagement, making it difficult to seize growth opportunities.

To overcome these obstacles, Cigierre sought a unified solution that would streamline operations, simplify multi-brand management, and deliver personalized customer experiences to drive both engagement and sales.
The answer came with Immersiva—a platform built to transform how brands manage and enhance their digital and in-store experiences.

Streamlining operations with an integrated ecosystem

Partnering with Immersiva allowed Cigierre to consolidate operations under a single, cohesive digital roof.
The platform integrated seamlessly with their existing software ecosystem, ensuring a smooth transition while immediately boosting efficiency across key processes—from managing in-store experiences to enhancing online customer engagement.

Immersiva empowered each brand to retain its unique identity, delivering tailored promotions, campaigns, and customer experiences, while benefiting from centralized oversight.
This unified approach provided valuable insights into performance and customer behavior across the group's 400+ locations, enabling data-informed decisions.

The platform’s Digital Asset Management (DAM) capabilities added another layer of efficiency by centralizing all brand content—including product images, videos, 3D models, and more—into a one easily accessible hub. This allowed teams to create and update content faster, responding to evolving business needs with ease.

Elevating customer experiences, both online and in-store

In the fast-paced world of Quick Service Restaurants (QSR) and Casual Dining, exceptional customer experiences can make all the difference. Immersiva equips Cigierre’s brands with the tools necessary to enhance their in-store experience and on-line presence.

Multi-site management features facilitate the creation and control of multiple websites and mobile apps, enabling each brand to establish a distinct online presence and messaging while maintaining a centralized oversight. From a single dashboard, marketing staff can monitor activities, ensure consistency, and maintain operational excellence across all locations.
Moreover, the platform's flexibility and no-code tools empower teams to craft websites and mobile apps effortlessly, enabling quick updates, seamless campaign launches, and agile responses to customer feedback—all without developer intervention.
Features like order and pay-at-the-table further enrich the mobile experience, ensuring smooth interactions at every touchpoint.

In-store, Cigierre brands can rely on Immersiva to design, optimize and manage dynamic experiences to captivate their customers. Content scheduling guarantees that the right message reaches the right audience at the perfect moment, while real-time device monitoring minimizes downtime, enhancing efficiency and customer satisfaction.

By integrating these capabilities, Cigierre has transformed its approach to customer engagement, delivering a cohesive, memorable experience that strengthens its market position and improves customer satisfaction.

Streamlining commerce and capitalizing on growth opportunities

Managing an extensive product range is a challenge for any company, but with Immersiva’s E-commerce module and its integrated Product Information Management (PIM) system, Cigierre simplified the process. Dynamic product catalogs are created and managed with ease, with a flexible taxonomy and tagging system that ensures accurate categorization and quick retrieval across all brands and channels. Custom attributes, such as size or ingredients, are easily defined, allowing Cigierre to generate product variants tailored to different markets and customer preferences, ensuring agility and precision in meeting customer demands.
The integration with Digital Asset Management (DAM) further enhanced product presentation. By linking assets such as videos and 3D models to menu items, Cigierre creates rich, engaging content that connects marketing efforts directly to products.

Whether dining in, ordering takeaway, or opting for delivery, Immersiva’s E-commerce handles the entire process—from menu browsing to checkout—smoothly and efficiently.
A customized checkout process adapts to customer needs and payment preferences—whether online, in-store, or via third-party services—resulting in a seamless, frictionless experience that drives conversions and boosts sales, all while fostering customer loyalty.

Personalization and loyalty at scale

Immersiva has transformed how Cigierre personalizes customer experiences, manages marketing campaigns, and builds loyalty at scale.
At the core of this transformation is Immersiva’s Digital Marketing module, which enables marketing teams to create targeted campaigns, real-time coupons, and tailored offers for each brand’s audience with ease.

With its intuitive interface and rule-based logic, the module simplifies the design of personalized marketing initiatives. Teams can launch everything from flash promotions to offers tailored to customer preferences in just a few clicks. These tools allow the deployment of dynamic engagement strategies, adjusting offers in real-time to drive conversions and enhance customer satisfaction.

The integration with Cigierre’s Customer Data Platform (CDP) elevates campaign effectiveness by delivering rich, cross-channel insights into customer behavior. This enables precise segmentation and ensures every message is delivered to the right audience at the right moment. As a result, Cigierre can continuously refine its engagement strategies, optimizing marketing performance across all brands.

To further strengthen customer relationships, Cigierre has introduced a sophisticated, multi-tiered loyalty program through Immersiva’s Loyalty Engine , combining points, missions, and rewards to create personalized incentives. Customers earn points for frequent visits or unlock exclusive benefits by completing specific missions, creating a rewarding and engaging experience.
This fosters loyalty and long-term engagement, deepening emotional connections with customers across Cigierre’s restaurant network.

Extended Reality for staff training and store layout optimization

To elevate employee training and operational efficiency, Cigierre has embraced Immersiva’s advanced technology to create immersive extendend reality scenarios tailored to its specific operational needs.
Dynamic training modules empower staff with the necessary skills while offering the flexibility to address diverse requirements across multiple locations. Through virtual simulations of restaurant environments, employees can train in realistic settings that replicate real-world challenges—without the logistical complexities of physical changes.
This innovative approach not only accelerates training, but also enables Cigierre to experiment with kitchen and dining area layouts: by testing various configurations in a virtual space, teams can identify optimal setups that enhance workflow, improve productivity, and streamline operations.

Driving engagement through a future-proof digital ecosystem

Thanks to Immersiva, Cigierre has successfully transformed its complex digital ecosystem into a unified, streamlined operation that drives efficiency, elevates customer experiences, and accelerates growth.
Leveraging personalized experiences, immersive technology, and real-time data, Cigierre has gained the agility to adapt quickly to market changes while delivering captivating, tailored interactions that keep customers coming back for more.