Fondazione Carigo and Intesa Sanpaolo achieve up to 5x more visitors in their museums

Reimaging cultural experiences in museums and beyond

As Gorizia prepares to take center stage as the European Capital of Culture in 2025, Fondazione Carigo and Intesa Sanpaolo are seizing this opportunity to revolutionize how the region's rich cultural heritage is presented.
Overseeing a network of seven museums and more than 300 kilometers of interactive trails that promote the discovery of the local territory, the foundation has long been dedicated to fostering the social and cultural growth of the province.
Now, with a global audience on the horizon, their mission has expanded: to captivate new generations and international visitors with innovative, immersive experiences that resonate not only during the event but for years to come.
 

The challenge was twofold: to create dynamic, interconnected exhibitions that engage both local and international audiences, while maintaining a cohesive narrative across all venues. Fondazione Carigo needed a solution that could unify and elevate its museums, providing the flexibility to evolve over time. 
By embracing Immersiva, they are not only preparing for GO! 2025 but also laying the groundwork for a long-term cultural legacy that will continue to inspire visitors well into the future.

Crafting immersive experiences across multiple museums and trails

In their mission to captivate a diverse audience and showcase the rich cultural heritage of the region, Fondazione Carigo and Intesa Sanpaolo partnered with Immersiva to create immersive, innovative experiences both within its seven museums and along over 300 kilometers of interactive trails. These initiatives aim to engage visitors of all ages while promoting the area’s history and natural beauty.



Collaborating closely with Ikon Digital Farm, Fondazione Carigo and Intesa Sanpaolo fully leverage Immersiva’s powerful editors to design and implement dynamic, engaging content tailored to the unique characteristics of each museum and the surrounding landscape.

Inside museums, visitors are immersed in a blend of history and technology, where augmented and virtual reality bring ancient artifacts and historical scenes to life, interactive characters offer personalized storytelling, and immersive video mapping transforms spaces into dynamic, ever-evolving environments. Touchscreen tables and interactive displays provide hands-on experiences, encouraging deeper engagement and allowing visitors to explore content at their own pace.

The interactive trails, dotted with strategically placed digital hotspots, invite visitors to discover the region’s treasures through immersive storytelling. Each hotspot offers unique content, including augmented reality experiences, videos, and interactive narratives that bring the area’s history, culture, and environment to life.

Whether exploring museums or traversing the scenic trails, visitors are immersed in a journey that blends physical discovery with digital innovation, ensuring a memorable and educational experience for all.

Dynamic exhibitions for a dynamic audience

With Immersiva, Fondazione Carigo and Intesa Sanpaolo can oversee and update their cultural offerings across all locations from a single, integrated system. This centralized management empowers them to coordinate and differentiate each museum’s cultural offerings while maintaining a unified vision.
Digital exhibitions can be easily introduced, enriched, shared and exchanged between locations, transforming each museum in a dinamic content hub and creating a seamless flow of experiences that keeps the offerings fresh and engaging.
Unlike traditional exhibits that often rely on the physical movement of artifacts and the reconfiguration of spaces, Immersiva enables a swift exchange of digital experiences with just a few clicks. This revolutionary approach not only simplifies logistical planning but also amplifies the impact of the foundation's cultural assets.

By allowing exhibitions to flow seamlessly between museums, Fondazione Carigo and Intesa Sanpaolo cultivate a connected and evolving narrative that enhances the cultural landscape for visitors. The flexibility to frequently update content attracts repeat visits while maintaining the overall richness and relevance of the cultural landscape.

Streamlining operations for seamless experiences

Beyond creating engaging experiences, Fondazione Carigo and Intesa Sanpaolo have transformed their operations to ensure that exhibitions run smoothly across all venues. With Immersiva real time monitoring capabilities, staff can oversee exhibition devices from a centralized dashboard, granting them immediate visibility into the status of all installations. This capability enables them to address technical issues promptly, eliminating the need for time-consuming on-site inspections and minimizing downtime.

Moreover, Immersiva’s Digital Asset Management (DAM) system offers a centralized solution for organizing and accessing all the digital assets used in the museums, from images and videos to interactive elements, 360 videos and 3D objects. This streamlines the workflow for managing assets, allowing the team to easily update content, maintain consistency across exhibitions, and efficiently repurpose assets for future use.

Promoting visitor engagement and repeat visits

Immersiva’s Marketing module offers Fondazione Carigo and Intesa Sanpaolo the tools to craft personalized and targeted campaigns to deepen visitor engagement and encourage repeat visits. By leveraging data and insights, the staff can create tailored promotions that resonate with different audience segments—both local and international— ensuring that each museum offers targeted incentives that appeal directly to visitor interests and behaviors.

This personalized approach not only fosters loyalty but also enhances the foundation’s ability to maintain an ongoing connection with its audience.
As Gorizia gears up for GO! 2025, this capability becomes even more critical. Fondazione Carigo and Intesa Sanpaolo can strategically engage their growing visitor base, keeping them informed about upcoming exhibitions and events, while maintaining excitement and interest long after the initial visit.

Data-driven optimization of cultural experiences

Fondazione Carigo and Intesa Sanpaolo continuously refines their cultural offerings by gathering valuable insights into how visitors interact with exhibitions. Through advanced data collection, they can monitor which installations and experiences resonate most with audiences and identify areas for improvement. This data also reveals visitor flow patterns within each museum, helping to pinpoint bottlenecks and optimize the layout for a smoother, more enjoyable visit.

A new era for cultural heritage in Gorizia

As GO! 2025 approaches, Fondazione Carigo and Intesa Sanpaolo are poised to redefine how cultural heritage is experienced in Gorizia and beyond. With Immersiva, they have not only transformed their museums into hubs of immersive, interactive content but also established a sustainable framework for ongoing cultural innovation.
By harnessing the platform’s ability to create engaging experiences, streamline operations, and leverage data insights, Fondazione Carigo and Intesa Sanpaolo are setting a new standard for cultural engagement—one that will continue to inspire and captivate visitors long after the spotlight of GO! 2025 has passed.