Old Wild West selects Immersiva to power its digital ecosystem

Milan, June 28, 2025 – Old Wild West, one of Europe’s most recognized casual dining brands, has officially launched its new digital ecosystem. The project supports the brand’s continued growth — now spanning 266 restaurants in Italy and abroad — and aims to strengthen the relationship with customers beyond the restaurant.

A seamless omnichannel experience

The new ecosystem is designed around the customer, offering a smooth and consistent journey across every digital touchpoint.

• Through the new website, users can explore menus, find nearby restaurants, and discover promotions in a simple and intuitive way.
• The integrated e-commerce module creates new opportunities for direct online sales, including takeaway and delivery options.
• The mobile app further enhances the customer journey with smart features such as table reservations, loyalty point collection, and personalized offers.

By managing all these channels within one platform, Old Wild West has moved beyond the fragmented systems of the past. The result is a consistent and continuous brand experience across all touchpoints, aligned with the quality delivered in its restaurants.

Operational efficiency at scale

With the introduction of the Immersiva platform, Old Wild West has reorganized its digital ecosystem, adopting a more integrated approach to managing online touchpoints:

• Operational efficiency: simplified management of website, e-commerce, and app, with fewer data silos and redundant workflows.
• Brand consistency: menus, promotions, and visual identity aligned across all touchpoints.
• Speed and agility: faster rollout of updates and marketing campaigns, with reduced reliance on external development teams and agencies.
• Centralized governance: easier control of content and features across a large and distributed restaurant network.
• Future-ready architecture: a modular digital foundation designed to evolve without adding technical complexity.

As Old Wild West continues to grow, Immersiva will support the brand in optimizing and scaling its digital touchpoints across new markets and channels.

Explore the OWW experience first-hand here.

About Immersiva

Immersiva is the world’s first Immersive Experience Platform, designed to manage digital experiences across online, onsite and XR touchpoints from a single environment. Learn more at immersiva.com

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